CHALLENGE MEDIOCRITY - EMBRACE DIFFICULTY - HARNESS THE POWER OF TEAMWORK
WHO WE ARE
We are built for more.
That’s not just a tagline—it’s a truth we live by.
Project Grit was born from adversity.
Not in a gym. Not in comfort. But in the trenches—of addiction, chaos, disconnection, and the slow death of mediocrity.
I know what it’s like to feel numb.
Alive but empty. Surviving but not really living.
Pretending to be fine while everything inside is falling apart.
What nearly broke me wasn’t just addiction.
It was the disconnection—from purpose, from people, from myself.
And I see that same emptiness everywhere now.
We’re connected by screens but cut off from meaning.
We scroll instead of speak.
We chase comfort and wonder why we feel hollow.
But I’ve learned something the hard way:
Discomfort is where we come back to life.
That’s why I picked up a ruck and started walking.
And that’s how Project Grit was born.
We host endurance ruck events that do more than challenge your body—they wake up your soul.
75-mile overnight missions.
50K spiritual treks.
13-mile outlaw loops.
Beginner-friendly 5-milers that still make you earn it.
These aren’t races. They’re rites of passage.
They strip you down and show you what’s underneath.
And if you're willing to carry the weight, you’ll discover: you’re built for more too.
We don’t move alone.
We ruck as one tribe. One Texas-grown community.
No man left behind. No shortcuts. No quit.
This is for the overcomers. The misfits. The ones who stopped pretending and started fighting for something real.
This is Project Grit.
Forged in fire. Fueled by purpose.
And wide open to anyone ready to carry weight, embrace the pain, and rise up.
Because we believe what the world has forgotten:
We are built for more.
OUR MISSION
Project Grit was born at rock bottom.
We know what it’s like to feel lost—trapped in addiction, buried in shame, stuck in the cycle.
But we also know this: Pain can become purpose.
Our mission is to turn adversity into fuel.
To help people carry their weight—physically, mentally, spiritually—and come out stronger on the other side.
We do that through team-based rucking events that break you down and build you back different.
Every mile tests your body. Every step forges your mindset.
We move together—always as fast as our slowest—because no one gets left behind.
These aren’t races.
They’re gritty, ground-level transformations.
They strip away the surface and reveal what’s real.
Every blister, every cramp, every mile under weight—it all means something.
Because we believe struggle reveals strength.
And we believe every human is built for more than just survival.
If you’re lost, rebuilding, or searching for meaning—you’re not alone.
You belong here.
This is where pain becomes purpose.
This is where strength is forged.
This is Project Grit.
And we move forward—together.