WHO WE ARE
We Are Built For More
That’s not a tagline-it’s the truth we live by.
Official Project Grit started on mile 42 of a 75-mile ruck retracing the historic steps of the Immortal 32 from Gonzales to the Alamo. It was the middle of the night, semis flying past on I-10, two friends deep in the grind of something they weren’t sure they could finish. One was ready to quit. The other turned back, offered a word, and together they pressed on. That raw, exhausted moment proved what we stand for: We all carry more strength than we realize, and the greatest meaning in life is using it to help another man find his.
Modern life makes things easy, but ease doesn’t give us depth. It doesn’t teach us who we are-or who we can depend on. When the weight digs into your shoulders and the miles stretch out, you discover what’s inside. And when you move through that with others, you build bonds no shortcut can touch.
That’s why our endurance rucks aren’t just about miles. They’re team-based proving grounds that forge grit, camaraderie, and community. They strip away the surface, reveal what’s real, and wake up the strength you didn’t know you had.
75-mile overnight missions that leave no room for ego.
50K spiritual treks that reconnect you to something greater.
13-mile outlaw loops that echo Texas grit and history.
Beginner-friendly 5-milers that prove anyone can start.
This isn’t a race-it’s a rite of passage. The miles push your body, the steps steel your mind, and the struggle bonds you to those beside you.
Our mission is simple: reveal the strength within, rise beyond what you thought possible, and lift those beside you.
This is for the overcomers, the misfits, the ones ready to leave mediocrity behind.
terrence ogden - founder
Terrence Ogden doesn’t just preach grit-he lives it.
He knows what it means to hit rock bottom. Heroin, jail, homelessness-he’s been there. And he knows what it takes to claw your way back: one choice not to quit, one mile, one rep, one ruck at a time.
He rebuilt himself through community, discipline, and the courage to face hard things head on. Out of that fight came Official Project Grit-a movement born on mile 42 of a 75-mile ruck, when quitting was on the table but grit carried the day.
An 8th-generation Texan, Terrence carries the ruggedness of his land in his blood. If you come from a place as wild and beautiful as Texas, grit isn’t optional-it’s survival. That pride in heritage drives how he lives, how he leads, and how he ties history to every ruck. Each event is more than miles under weight-it’s a living story of sacrifice, struggle, and the people who came before.
Today, Terrence leads ultra-endurance, team-based rucks that push far beyond fitness. They demand mental toughness, unlock hidden reserves, and prove what shared struggle can build: connection, character, and strength that lasts.
But grit doesn’t end on the trail. Terrence is a husband and father whose kids have never seen him in addiction-only as the man he’s become. With more than two decades of sobriety, he’s a voice for uncommon leadership, showing what it means to lead from the front. His life and work stand as proof that pain can be turned into purpose, and that every hard mile walked is another step toward unbreakable character.
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