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OUR MISSION

Official Project Grit was born at rock bottom.

We know what it’s like to feel lost, trapped in addiction, buried in shame, stuck in the cycle.

But we also know this: Pain can become purpose.

Our mission is to turn adversity into fuel.

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Project Grit T-shirt Black

$29.00

Project Grit Morale Patch

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Project Grit T-shirt Sand

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WILLOW CITY RUCK

13 MILES UNDER WEIGHT THROUGH OUTLAW COUNTRY

MOVE AS ONE TRIBE. FINISH TOGETHER.

Long before these roads carried tourists and Sunday drivers, this country belonged to outlaws, cattle rustlers, and men who lived by their own code.

We step into that same country and carry our own weight across it.

The Willow City Ruck is a 13-mile endurance ruck through the rugged Texas Hill Country along the legendary Willow City Loop.

Rolling hills. Pink granite. Deep canyons.
Wide open ranch land under a big Texas sky.

Timed during peak wildflower season, it’s one of the most beautiful roads in the state.

But don’t let the scenery fool you. This road is unforgiving.

This is a team ruck. We move together. We carry weight together. We finish together.

No one gets left behind.

There are no aid stations. There are no shortcuts. There are no excuses.

Everything you need goes on your back.

At the finish there’s no podium. Just a tribe standing shoulder to shoulder, laying down the weight and looking back at the miles they earned together.

Ruck the outlaw road.

May 2, 2026
Willow City, Texas
Official Project Grit


What to Expect

Distance: 13 miles

Terrain: Rolling Hill Country roads along the Willow City Loop.

Format: Team ruck. Participants move together from start to finish.

Support: Self-supported. No aid stations or resupply points.

Required Ruck Weight:
Men: 20 lb minimum
Women: 10 lb minimum
Weight does not include food, water, or gear.

You Must Carry:

Water and nutrition for the full distance
Your required ruck weight
Personal gear you may need


The Standard

We move as a tribe.

No one gets left behind.
No one quits alone.
We carry the weight and finish the miles together.


This Ruck Is For People Who

Want to test themselves.
Believe in moving as a team.
Are willing to carry their own weight.


Sign Up

Join the tribe.
Earn the miles.
Ruck the outlaw road.

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