2.5 miles. Every day. For 40 days straight.
This challenge is built off a 1,046-mile solo ruck across Texas, the one behind the Built For More documentary. That ruck didn't happen because one day felt good. It happened because the miles got done on the days that didn't.
Built For More puts that same principle in your hands. Every day for 40 days, you ruck 2.5 miles outside. Any pack weight counts. Weather doesn't get a vote. Miss a day, you restart at Day 1. Proof is a daily post tagging Official Project Grit, honor system underneath, public accountability on top.
By the end, you'll have covered 100 miles. On the ruck across Texas, the goal was 25 miles a day, every day. This challenge isn't that. But it's built on the same math: small, repeatable distance, done without fail, adds up to something big.
The event starts January 1st. Entry is $30, collected through Sweatpals, no refunds once you register.
Finish it and you earn the Built For More patch. It is never given, only earned.